Mabili Website – Skills Intelligence Platform
Mabili • 2025
Implemented structured content for courses and insights, automated sitemap generation, robots directives, and Open Graph coverage. The site integrates Google Analytics via @next/third-parties and ships as a performant, accessible PWA‑friendly experience.
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The Challenge
High‑performance Next.js website for Mabili, focused on skills intelligence, SEO, and course discovery.
Ensuring consistent metadata and JSON‑LD for pages and data‑driven routes
Keeping course details, CTAs, and navigation decoupled from components
Our Solution
Built a modern Next.js 15 app with an App Router architecture to showcase Mabili's skills intelligence offering, programmes and thought leadership. The solution centralises SEO metadata and JSON‑LD, ensuring strong discoverability and consistent brand presentation across static and dynamic routes.
Built `generateMetadata` utility and page presets to standardise output
Introduced `app/website_content.json` and consumed where needed
Results Achieved
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