Marketing Website / Education Platform

Mabili Website – Skills Intelligence Platform

Mabili2025

Implemented structured content for courses and insights, automated sitemap generation, robots directives, and Open Graph coverage. The site integrates Google Analytics via @next/third-parties and ships as a performant, accessible PWA‑friendly experience.

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The Challenge

High‑performance Next.js website for Mabili, focused on skills intelligence, SEO, and course discovery.

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Ensuring consistent metadata and JSON‑LD for pages and data‑driven routes

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Keeping course details, CTAs, and navigation decoupled from components

Our Solution

Built a modern Next.js 15 app with an App Router architecture to showcase Mabili's skills intelligence offering, programmes and thought leadership. The solution centralises SEO metadata and JSON‑LD, ensuring strong discoverability and consistent brand presentation across static and dynamic routes.

Built `generateMetadata` utility and page presets to standardise output

Introduced `app/website_content.json` and consumed where needed

Results Achieved

Unified
metadata utilities powering all pages (OG, Twitter, JSON‑LD)
Automated
sitemap and robots for comprehensive crawl coverage
Optimised
page performance and image delivery
Clear
information architecture for courses and insights

Project Gallery

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Technologies Used

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