Business websites need to be fast, easy to find, and straightforward to update. Next.js has become a strong choice for projects we deliver at Erzo. Here’s a concise review of why it fits many business use cases.
Performance and user experience
Next.js supports server-side rendering (SSR) and static generation (SSG) out of the box. That means:
- Faster first load – Critical HTML is sent from the server or pre-built at build time, so users see content quickly.
- Better Core Web Vitals – Improved LCP and INP help with both real-world experience and SEO.
- Image optimization – The built-in
Imagecomponent handles responsive sizes and modern formats (e.g. WebP) without extra setup.
For brochure sites, blogs, and content hubs, this combination keeps the site snappy without sacrificing flexibility.
SEO and discoverability
- Server-rendered or pre-rendered HTML – Search engines get full content in the initial response, which is better for indexing than client-only apps.
- Structured metadata – Next.js App Router makes it simple to set
title,description, and Open Graph tags per page or layout. - Sitemaps and robots – You can generate sitemaps and control crawling in a few lines of code, which we often do for client projects.
So from an expert review perspective: if SEO and long-term findability matter, Next.js is a solid technical base.
Maintainability and developer experience
- React ecosystem – Components, hooks, and a large ecosystem make it easier to build and refactor UIs.
- File-based routing – Pages and layouts map to the file system, which keeps structure predictable.
- API routes – Simple back-end logic (e.g. contact forms, webhooks) can live in the same repo without a separate server.
For teams that will own the site after launch, this usually means fewer surprises and easier onboarding.
When we recommend it
We tend to recommend Next.js when:
- The client needs strong SEO and fast initial load.
- The site will have multiple content types (e.g. landing pages, blog, case studies) and should stay maintainable.
- There’s a need for light back-end behaviour (forms, integrations) without a separate backend service.
It’s less ideal when the project is a highly dynamic, app-like dashboard with heavy client-side state and little SEO requirement; in those cases other stacks might be a better fit.
Summary
Next.js delivers good performance, SEO-friendly defaults, and a maintainable structure for business websites. For Erzo’s typical clients—medium-sized businesses that care about speed, findability, and long-term ownership—it has become a default choice. If you’re planning a new site or a rebuild, we're happy to discuss whether Next.js (or an alternative) fits your goals.